The makehoiidayshappen.com website housed content that engaged ALDI fans with an advent calendar-like approach that revealed each day's surprise. To start with, the food photography was, well, mouth-watering and impossible to ignore. As the user scrolled through the site, she also discovered recipes & recipe videos, food blogger features & wine-pairing recos, plus sale dates for special ALDI product promos. One-of-a-kind chef Carla Hall got a big piece of the action, too. From Thanksgiving straight through the New Year, the site gave its fans some ALDI love every day.

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ALDI fans could also access all the related content contained in the site through the pulldown menu. Special sections that shared users' social posts, a jolly Spotify playlist and a dinner-rescuing recipe generator were featured there as well. Cocktail sausages, anyone?

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Here's a sampling of some festive recipe videos. Dee-lish!